According to her, “Thanks to TFC, I get to go around the world and help ease our kababayan’s homesickness.”
She understands TFC’s role as a bridge not only between Philippine entities and their audiences but most importantly between OFs and their loved ones in the homeland. Sharing a preview of the kind of entertainment TFC will bring, Next Big Diva Morrissette belted out a powerful performance of international hits. This 2016, TFC Asia Pacific will unveil more opportunities for advertisers to reach their overseas Filipino market: “Maalaala Mo Kaya 25 Kuwentuhang Kapamilya” in Hong Kong the premiere of Star Cinema movies via also in key cities in Asia “Tatak Star Magic” in Sydney and “Vice Gandang Ganda sa Sarili” in Perth and Melbourne. Now, we also bring the TFC experience to more countries in Asia Pacific via live events, theatrical screenings and customized publications. Perhaps 100% have a mobile device which they use to communicate almost daily, especially those who actually manage their households remotely,” Averion said.Īverion added that TFC reaches out to these OFs through its cable, satellite, IPTV, mobile and web platforms. They talk, message, send gifts and money on a regular basis.
And while they have to face the reality of having to be away, they will do anything to keep the connection. What is common among them and what is truly resounding – is that at the center of everything – is family. “Going around, I personally have seen the many different faces of our kababayan abroad. According to ABS-CBN Managing Director for Asia Pacific, Ailene Averion, the synergy between TFC and Philippine corporations is essential because there are many opportunities for TFC and Filipino corporations with an international market to synergize.
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